Design Guild Mark Award 2011 - Angela Gidden & Cwtch

Angela Gidden has just been awarded the prestigious Design Guild Mark for Excellence in British Furniture Design 2011. Orangebox submitted the Cwtch which was presented to the judges as a full collection at the M&S Conference Centre last month.





The Design Guild Marks introduced by the Furniture Makers Company recognises and rewards excellence in the British design of furniture in volume production.

Press Release quotes -

Although there was a very extensive list of submissions the eminent judges only selected eleven products to receive a Design Guild Mark.
As explained by Jonathan Hindle, Chairman of the Design Guild Mark Judges: "The Worshipful Company of Furniture Makers introduced the Design Guild Mark to reward the work of the finest furniture designers working in volume production in Britain and the best of British furniture designers working abroad. The Mark is awarded for excellence in design, use of materials, manufacture and function".

Lee Cheong, BDP, Design Guild Mark Award judge commented:
"I thought it was really heartening to see the increased number of entrants this year and so many quality pieces, what was also interesting was that the judges were fairly unanimous on the passes and rejections."

The Design Guild Marks is one of the only award systems where all products meeting the criteria are called into a warehouse to enable the judges to assess them. By the ward of this Guild Mark for designs which met the Company's criteria, the designers received due recognition and the industry will be made more aware of the importance of investment in design.

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