ACID - protecting our ideas

>> 30.11.09

It's great to see ACID reporting on our client, Nomad and their recent success in the DME Awards 09. We get a little mention too - thanks Nomad, thanks ACID..... no one will get away with copying the MK1 - it's a one unique innovative design!

We've been long standing members of ACID (Anti-copying In Design) for many years because we believe in originality of ideas and we hate plagiarism with vengeance!

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Designers Kiosk Invite

>> 27.11.09


WonderCulture Designers Kiosk (Designers Market little bro) is happening next Thurs 3rd Dec and Thurs 10th. 12pm til 10pm. Designers, Christmas gifts & a fun creative-thinking activity. Nomad & Nest will be there with a stall.

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Design Up Your Street Issue #2

>> 11.11.09


We're up for another 48 Hour Challenge... Are you?

Design Up Your Street & the 48 hour Challenge is back by popular demand!
We're now scouting for anyone with an interest, experience, knowledge in design to contribute to the next issue #2. If you want to join this new dynamic design community and would like to be a contributor, a design writer, have something thought-provoking to say about design, a photographer or good with a camera then contact attic 2 by 19 Nov. In your own words you could inform and inspire the wider community from the general public to education, from private to public sectors. We're looking for design stories & pics, design news, design-led events, companies or organisations interested in funding a page to promote your own design stories in an issue and essentially anyone up for the 48 Hour Challenge. We also want you, the consumers and users of design to take part in our A Question Of Design feature.

Issue #2
We're still Talking Design in Wales, Design beyond Wales, Design in your Community, Design Up Your Street. We're sticking with the same inclusive 'design is for everyone', the community-spirit, the same fast, fun and focused approach. We're keeping features such as A Question of Design, Think Ark, Design Thinking and Design events calendar so we need to know what design stuff is happening and when.

New Stuff

Issue Theme - It'll be top secret until 7 days before the challenge! To keep it fresh, intriguing and in the spirit of the challenge this issue and future issues will be given a slightly ambiguous theme to provoke spontaneity and lively responses in design articles and features we publish. And to add to the challenge we will let you writers and contributors know what the theme 7 days before the publication production challenge starts.

Design Up OUR Street - yes, we need your street! We will be looking for interesting design stories up your street anywhere in the world from Llandeilo to Leeds, Mumbles to Melbourne, Bangor to Berlin. We may want to feature 6 neighbours with their favourite design objects or we may want to feature urban design up your street or cool design destinations or design events that may be happening up your street. We'd like this to be a regular feature so if there's design up your street then let us know. Help put your street on the design map.

Design Contributors
This is our Tribe of design writers and reporters who'll be writing about all sorts of design stuff. The exciting but scary thing about each Tribe of contributors selected for each issue is we won't have a clue what features or design topics they'll be sending us until just before our Edititorial deadline and that'll be up to the wire on the start of the 48 Hour Challenge. And how contributors interpret the Issue Theme is anyone's guess - it'll be their spin on design!

Community Partners & Issue Partners
There's no escaping. Design Up Your Street costs money to produce. But as much as we'd love to be in a position to fund it all ourselves, we're not. One thing we wanted to do from the start was produce an accessible free design publication for anyone to pick up, read and keep. We still believe this is the absolute right approach and this is where our partners come in to help the costs. We've 2 created Partner packages - Community Partner & Issue Partner. If you, your business or organisation would like a design voice and it's your voice the Design Up Your Street could be right up your street.

More
Design Up Your Street is evolving - that's the nature of the beast so keep an eye out for updates and more NEw Stuff we're planning on introducing into Issue #2.
For more info on Design Up Your Street, issue #2, being a contributor or a partner please call Lynsey or Ange on +44 (0) 29 2049 0498 or email info@attic2.co.uk

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Nomad wins DME Award

>> 10.11.09

Congratulations to our client Nomad Wheelchairs for winning the Design Management Europe (DME) Award in Eindhoven recently. The guys at Nomad really pushed some design boundaries and it's great to see that their first-hand experience and commitment to employing design as an integral part of their business has been internationally recognised and rewarded. For a newly established business and brand with no experience of working with design the guys did a commendable job pulling 3 design studio's together to work on the MK1 wheelchair concept with attic 2 responsible for the design and development of the soft-seat system 'Wear', SDA studio for the design of the frame and chassis and Elfen for the marketing literature. We're proud to be a part of the team and a part of the Nomad community.

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A wheelchair first

>> 4.11.09

Project – Wheelchair ‘Wear’ Soft-seat system
Client – Nomad Wheelchairs
Designers – Angela Gidden & Lynsey Jackson 2008/09

We were commissioned to design and develop an innovative seat system for a unique wheelchair concept, the MK1, being launched by newly established company Nomad Wheelchairs. The guys at Nomad are committed to promoting positive change within the wheelchair industry and global market. This was an opportunity to push many design boundaries, including our own so we took up the design challenge and the immense complexities intrinsic to the bespoke nature of the MK1 wheelchair.

Pushing Boundaries
The question – Why hasn’t anyone designed a seating system that fits the fashion conscious and technologically savvy wheelchair users that gives them the freedom to chose?



From the outset we dismissed the industry’s crude and standard approach to style, actually the complete the lack of it! So daring and determined to break the mould we introduced our own style language. We explored the world of technical fashion and created a wheelchair ‘Wear’ concept inspired by technical fashion outer-wear introducing influences from the jacket to the shirt tails, from one to wear to one in the wash, from one to wear to a business meeting to one to wear to a gig, from off-the-shelf to bespoke and customised, from the twin-needle stitch detail to the label, from simple to sophisticated, from tailored to casual, from wardrobe to wheelchair.


The Greenhouse
From the start we involved Nomad in our Greenhouse design process taking them from the Seed Factory workshop through to Yield. The project required intensive research and a fresh intellectual design approach. Our research not only covered the international wheelchair sector and users but also fashion and out-door technical clothing markets, stitching hi-tech environmental materials and potential manufacturers.

We developed the concept brief which established the need to create a stylish and more visually appealing, highly user-friendly, well-engineered, comfortable, practical and inter-changeable seat-system solution that presented a unique alternative for Nomad’s target customers primarily defined as 20-30 something's with potential to appeal to other demographic lifestyles within the U.K and global wheelchair user market. We understood the requirement to make the seating-system not just fit for purpose and fit for a free-spirited way of life. As well as being highly functional we ensured that the design concept considered a production and cost efficient seat-system solution that must not only enhance the aesthetics and quality of the MK1 wheelchair but importantly fit those fashion conscious and technologically savvy consumers determined not let their disabilities hold them back. Material sourcing and selection, distinctive stitch details and treatments and avoiding the overuse of fixings like Velcro were paramount. Our Future-Thinking was at the core of the project ensuring that the final solution met our and Nomad’s key environmental criteria. We were committed to 'less is more' - less nasty chchchchchchchchch noise pollution from the industries favourite hook and loop tape, less miles of unforgiving nylon fabric, less manufacturing energy, less weight per seat unit and less ‘user-muscle’ to make even the smallest adjustment.
Yield
The yield is more simplicity, more sophistication, more style, more comfort, more freedom, more customer choice, more sustainability, more functionality, more durability, more brand distinction, more customer satisfaction, more sales and more profit. Launched April 09, now in production, selling, international exposure and interest, shortisted for international design awards.

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WonderCulture Designers Market - we're back!

>> 12.10.09

Phew! We are finally back following a busy weekend with our own home-grown little venture the WonderCulture Designers Market. Much of my time was spent running around, setting up, chatting with the designers and vistitors (you can just about see me in the green cardi in the middle of the photo pondering on what to buy next) before packing it all away again . We were in the fantastic new Chapter bar and cafe space so go check it out http://www.chapter.org/ and it was a great day for making new friends, sharing knowledge and of course selling! I also managed to buy a couple of things for myself too from the lovely Captain Kate, EAK design and Peris & Corr. Have a look at here for more info.

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WonderCulture Designers Market

>> 9.10.09



It's the WonderCulture Designers Market .... THIS WEEKEND!
We'll be setting up at 7.30am tomorrow ready for doors opening to all you design inspired shoppers at 10am.

Our Home-grown Welsh Originated British Born Brand will be selling and will have some Fresh Stuff just in and will be featuring Rummage.... so plenty of great stuff not online yet at real affordable prices - get there early because once they're gone they're gone!
It's in Chapter...... we'll be in the new concourse and cafe bar so if you fancy a sneaky peek before the official opening later this month then head to the WonderCulture Designers Market.
Saturday 10th Oct 10am til 5pm
Sunday 11th Oct 10am til 4pm.
& there's more
You can pick up your copy of Design Up Your Street - it's free!!
& more
The Best of Welsh Design Showcase will be exhibited at the Designers Market so come and check out more innovative Welsh design

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Design Up Your Street - HOT OFF THE PRESS






Hot off the press & Out today! A free design publication created by the attic 2 Studio and some willing mates! Copies from the WonderCulture Designers Market at Chapter, Cardiff this weekend and various social venues around the City.

Design Up Your Street... where we talk design in Wales, design beyond Wales, design in your Community & Design Up Your Street.

Big thanks/diolch to all our helpers and contributers - the 48hr challenge was fast furious focused & FUN!

Hope you think its a good read. If so we'll do it again..... in 48hrs... or less!!

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A mad 48hour challenge

>> 6.10.09


I'm still blaming Lynsey - it was her idea, she created the 'monster' as we say in the Studio!
Anyway, here's the plot so far - We're designer's, we thrive on deadlines so we've created one for ourselves and a few design mates. 2 days ago we set ourselves a really crazy challenge as part of the Cardiff Design Festival 09 celebrations.
The challenge was to create an 8 page tabloid size newspaper focused on the design scene in Wales..... All in 48 hrs ..... From sourcing articles, writing features, editing copy, collecting, compiling and taking photos, designing layout and style and of course coming up with the publication title.

So off to print it's gone and hot off the press will be Design Up Your Street where we talk Design in Wales, Design Beyond Wales, Design in your Community and Design Up Your Street.

Free publication out this weekend. Copies available from the WonderCulture Designers Market in Chapter, Cardiff and from other venues around the city.

Thanks to the Hoffi boys for advise and an extra MacBook, an extra pair of hands and some keen design eyes!

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Nomad & Nest on show

>> 2.10.09


We're off to the launch of the Cardiff Design Festival 09 in the Senedd, home of the National Assembly for Wales here in the slightly chilly and grey Cardiff Bay! But who cares as it'll be all bright and buzzing with Welsh designers and creatives en mass. And the bonus - we get to see Nomad & Nest in the Festival Showcase as one of the companies shortlisted for a Cardiff Design Festival Award... but we have to wait until Monday 5th Oct for the awards announcement and celebrations! Everything crossed for a few more days then.

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We've been shortlisted

>> 15.9.09


The shortlist for the Cardiff Design Festival 09 Awards has just been announced and attic 2's Studio collaboration with Hoffi for the design of the Nomad & Nest website is on the list! Damned marvelous! Cheers Judges. Glad you like our website... lets hope it wins! Looking forward to the awards night on the 5th October.

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Schooltripper's Return

WonderCulture Schooltrip Task Tags and badges

Just love this large impressive timepiece by H Samuel under their brand name Everite. It's above the arched entrance to Cardiff Central Market which opened on the 8th May 1891 by the Marchioness of Bute.

Discovered a disco in Crockherbtown Lane (which I also dicovered!). Disco lights flashing at 4pm? I was intrigued but didn't go in. Leaves me wondering - Was anyone really on the dancefloor?

10Feet Tall..... just another favourite 'nest'!

We've been busy busy but not too busy to upload our photos from last Thursday's WonderCulture Schooltrip on Flickr. It was a terrific creative activity - pure free-flow, individually inventive and great to meet new people presenting different perspectives of the city centre. Everyone established their own documentary approach from the off. Lynsey went all random on us walking in the opposite direction to where she would normally go and opposite to the rest of us when she spotted us! My approach was way more controlled - walking a familiar route, identifying a street name, looking up, setting an horizon and capturing the architecture ignored just below the sky horizon - and I got that blue sky I love too! We proudly presented our souvenirs at the end - Lynsey did 'old' - a bag of good old fashioned chocolate limes bought from a sweet shop established a 114 years ago that none of us even knew existed. I did 'new' - I joined the new Cardiff Central Library and got my library card, a first in over 15 years ..... better late than never!

WonderCulture School Trip Cardiff on Flickr
Ange's WonderCulture Schooltrip on Flickr
Lynsey's WonderCulture Schooltrip on Flickr

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WonderCulture School Trip

>> 3.9.09

3.9.09 3pm on the steps 3 hours to discover & capture 1 School photo on the Museum steps 2 key destinations to visit 1 souvenir collected 2 postcards of Cardiff - posted!
1 look up 1 look down 1 place you've never visited before 1 sketch of an interesting doorway
1 bottle of pop 1 packet of crisps 1 bar !! 15 visual perspectives per Tripper uploaded
1 Flickr WonderCulture Schooltrip Cardiff 09.09 pool 1 Flickr Cardiff Design Festival 09
2 Satchels packed!

TODAY - it's the WonderCulture Schooltrip in Cardiff and it' sunny!
We're involved in organising the trip for WonderCulture and the Cardiff Design Festival 09. A whole bunch of curious people with sketchbooks, camera's, pop and crisps will be meeting on the steps of the National Museum of Wales at 3pm today. As Cardiff city centre is changing with the urban redevelopment project nearing its final stages the WonderCulture Schooltrip is an opportunity to re-familiarise and grab a fresh perspective of the city in a fun and creative way.

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attic 2 originals

>> 26.8.09


DESIGN
attic 2 originals soft-seating catalogue 09 is our studio's signature upholstery collection and are designed in-house and made in Wales. Our ethos is to create furniture concepts of design excellence that are individual, distinctive, flexible, sustainable and timeless classics - what we call our 'modern antiques of the future'.

FUNCTION
All our products are designed with high flexibility and adaptability in mind, creating seating solutions for use in a wide spectrum of commercial and domestic environments - bars, clubs, hotels, leisure, receptions, TV sets, break-out areas, restaurants and exhibitions.

DETAIL
Without compromise, all our products are built to a high contract specification and are handmade with a high degree of craftsmanship ensuring immaculate attention to detail in materials and finishes at all times. Quality is paramount and we believe in designing and producing products to last a life time.

FUTURE-THINKING
All our products are designed and produced in line with our sustainable practices and our environmental policy Future-Thinking. We specifically adhere where possible to our 4 critical guidelines - Less Local Lasting and Love.

WANT ONE?
We'd love to hear from you so for contract, trade or direct retail sales please call us on +44 (0) 29 2049 0498 or contact sale@attic2.co.uk for more details of Originals including our pdf catalogue and prices.

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Plan sofa


Plan is a simple and well proportioned sofa range and chair. Specific to this design are the soft clean lines with compact proportions and footprint. The chair has been designed as a division of all the sofa units allowing it to behave in a more modular and flexible way. The contoured but slender arms ensure maximum seat area. Plan units can be grouped using imaginative layouts by mixing units, colours and textures to create graphically interesting layouts.

Designer - Angela Gidden 2002

Data -
Designed and made in Wales to high contract specification
Sofa 4+: w2640 x 680 x h755 mm
Sofa 3: w1980 x d680 x h755 mm
Sofa 2c: w1320 x d680 x h755 mm
Chair: w660 x d680 x h755mm

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Plan Chairs

Plan Chair adapts well to to being used in a wide range of environments and is ideal for meeting areas, reception areas and spaces where a more formal linear configuration or a more intimate cluster is required. Shown in Divina wool felt from Kvadrat

Designer - Angela Gidden 2002

Data -
Designed and made in Wales to high contract specification
Chair: w660 x d680 x h755mm

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Mode Sofa, Bench and Slab Stool

Mode Sofa is a clean-lined contemporary adaptation of the classic chesterfield with a fixed back and fixed seat giving Mode a simple unfussy look. Mode benches are a family of modular units creating a flexible and sociable solution to seating for the workplace, leisure environments and the home.

Shown in Divina wool felt from Kvadrat

Designer - Angela Gidden 2002

Data -
Designed and made in Wales to high contract specification
X Large Sofa: w2530 x d920 x h700 mm
Large Sofa: w2030 x d920 x h700 mm
Small Sofa: w1750 x d920 x h700 mm
X Large Bench: w2060 x d860 x h700 mm
Large Bench: w1560 x d860 x h700 mm
Small Bench: w1320 x d860 x h700 mm
Chair: w970 x d920 x h700mm
Slab Stool: w830 x d830 x h430 mm

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Stretch Benches

Stretch offers users a low back flexible and informal solution to soft-seating within any contract or domestic environment. Stretch benches can cluster or meander in a strong graphic way creating a dynamic sociable landscape. Shown in Divina wool felt from Kvadrat

Designer - Angela Gidden 2001

Data -
Designed and made in Wales to high contract specification
2.0 Bench: w2000 x d980 x h570 mm
1.5 Bench: w1500 x d980 x h570 mm
1.0 Bench: w1000 x d980 x h570 mm

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Stretch Sofa & Bench - red

Stretch is designed to be a flexible sociable landscape of soft seating for use in any formal or informal workplace environment, bars, hotels or domestic interiors. Shown in Divina wool felt from Kvadrat

Designer - Angela Gidden 2001

Data -
Designed and made in Wales to high contract specification

2.5 Sofa: w2500 x d980 x h750 mm
2.0 Sofa: w2000 x d980 x h750 mm
2.0 Bench: w2000 x d980 x h570 mm
1.5 Bench: w1500 x d980 x h570 mm
1.0 Bench: w1000 x d980 x h570 mm
Chair: w1040 x d9800 x h 750mm
Stool: w500 x d390 x h 400mm

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Stretch Sofa & Bench - grey

Stretch is designed to be a flexible sociable landscape of soft seating for use in any formal or informal workplace environment, bars, hotels or domestic interiors. Shown in Divina wool felt from Kvadrat

Designer - Angela Gidden 2001

Data -
Designed and made in Wales to high contract specification
2.5 Sofa: w2500 x d980 x h750 mm
2.0 Sofa: w2000 x d980 x h750 mm
2.0 Bench: w2000 x d980 x h570 mm
1.5 Bench: w1500 x d980 x h570 mm
1.0 Bench: w1000 x d980 x h570 mm
Chair: w1040 x d9800 x h 750mm
Stool: w500 x d390 x h 400mm

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Caerdydd Chair

Caerdydd (Cardiff) is a classic retro styled chair designed as a complimentary accent to a mix of contract and domestic interiors from offices, bars, hotels, visual merchandise shop interiors to classic and contemporary homes. Shown in distressed leather

Designer - Angela Gidden 1998

Data -
Designed and made in Wales to high contract specification
3 seater Sofa: w1880 x d850 x h750 mm
2 seater Sofa: w1300 x d850 x h750 mm
Armchair: w850 x d850 x h 750mm

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Lolfa Sofa & Chair



Lolfa is Welsh for lounge. This is one of our original 'Original's'. Lolfa is designed around the classic chesterfield sofa but with a clean contemporary twist. Shown in nubuck.

Designer - Angela Gidden 1997

Data -
Designed and made in Wales to high contract specification
Large Sofa: w1940 x d940 x h740 mm
Med Sofa: w1760 x d940 x h740 mm
Chair: w1020 x d940 x h 740mm

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Chromozone


Modular and highly flexible modular seating created for relaxed social areas in the workplace or lounge bars and reception spaces.

Designer - Angela Gidden 2000

Data -
Designed and made in Wales to high contract specification
Slouch: w1910 x d900 x h740 mm
Bachelor: w1420 x d900 x h740 mm
Slab: w1040 x d900 x h 380mm

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Retail - The Conran Shop

>> 23.8.09

Model - Lola
Client - The Conran Shop - London, Paris, Japan, New York
Year - 2005
Designer - Angela Gidden

Lola is still a current and key product within The Conran Shops furniture range since being launched in 2006. The Conran Shop commissioned Angela to design a compact upholstery collection that would would work well for customers looking for a simple timeless solution for compact living. Lola was also designed to offer the Japanese market a product to suit the growing demand for smaller furniture based on the even greater living space constraints.

Model - Terrain
Client - The Conran Shop
Year - 2005
Designer - Angela Gidden
Model - Felix
Client - The Conran Shop
Year - 2006
Designer - Angela Gidden

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Model - Cennem
Client - Liberty of London
Year - 2007
Designer - Angela Gidden

The Cennen was launched during London Design Festival 2007 and remains part of their furniture collection on the infamous 4th Floor. Liberty commissioned Angela to design a soft informal but clean-lined sofa collection offering their customers a high quality timeless product.

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The story of the Pacino, Habitat

Model - Pacino
Client - Habitat, Worldwide
Year - 1994
Designer - Angela Gidden

This is where it all began....


Here's some commercial facts we love about the Pacino -
Pacino launched in July 1994
Pacino was projected to sell around 220 units per week
Pacino was selling at a rate of over 340 units per week by week 4 after launch
Pacino was later selling at a rate of over 700 units per week by December 1994
Pacino was Habitat's best selling sofa range ever
Pacino was a key product in Habitats range for over 10 years
Pacino became Habitats longest selling product - second to the Chicken Brick introduced by Terrence Conran in the mid 1960's




Model - Cordoba
Client - Habitat, UK, France
Year - 1996
Designer - Angela Gidden
 
Model - Aquilla
Client - Habitat, UK, France
Year - 1995
Designer - Angela Gidden

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Heals Discovers

Design - Haven for Heals Discovers
Client - Heals, London
Designers - Angela Gidden
Angela was selected and commissioned to design an upholstery range for the Heal's Discovers collection 2004 which was launched during the London Design Festival 2004. Following the exhibition Haven was introduced onto the shopfloor and sold for 3 years after.
Design - Alano - Exclusive Upholstery
Client - Heals, London
Designers - Angela Gidden

This was the first design we produced for Heal's in 1996 followed by Tinker, Aziza and Haven

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