A PAST EXPERIMENT

>> Friday, 7 May 2010


Today I'm delving deeper into past social and economic experiment - the Brynmawr Furniture Makers Ltd of the 1920's and 30's...... a project that continues to inspire, intrigue and surprise me. It's also a sad stark reminder that once upon a time and not too long ago when I joined the Furniture industry in 1986 that not only did Wales have the biggest furniture manufacturer in the UK (Christie Tyler - & where I started) but it also this industry was one of the biggest employers in South Wales. Design can and must play a key role in the regeneration of this industry, its skill-base, it's out-put, its economic value and a sustainable manufacturing future for Wales...... I might well turn this into a 'provocation' when I give a talk at the ECONetwork event next week!

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BACK IN THE SEED FACTORY

>> Wednesday, 28 April 2010

Julian & I are back in "the seed factory" factory today...... sifting, germinating and cultivating one big yield of crazy, creative, commercial ideas and ingredients from Monday's workshop with the Welsh Assembly, college and Uni Enterprise Champions and Educators..... So many seeds!

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THE SEED FACTORY #1

>> Wednesday, 21 April 2010

If the workshop participants think we're giving them breakfast then they are mistaken!
The flyer for the new creative-thinking workshop we have been designing and creating for The Welsh Assembly Government has has just been emailed to all the Enterprise Champions, Educators Lecturers in colleges and Uni's pan Wales. The workshop model called The Seed Factory will take place at Chapter Arts Centre, Cardiff on the 26th April. Great response so far and they're still signing up!

Ta/Diolch for the flyer Julian!

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FUTURE OF FURNITURE DESIGN?

>> Wednesday, 14 April 2010

Alice Rawthorn has written an article called Furniture Designers Are Shifting Focus for the New York Times focusing on the shift in design-thinking and approach to furniture design in the recession. She poses a simple question - "LONDON — There is one question that everyone should sensibly ask before designing or making something to show at the Milan Furniture Fair. Does the world need another chair?" It's a very interesting article and DO we need another chair? My answer is 'Yes' as long the solution is sustainable, functional/practical, commercially viable, innovative, unique and above all, is needed!
If we can tick all these boxes then let's play with the materials, the aesthetics, the emotional message, the products personality and engineer a distinctive new chair that makes a real positive difference!

This is Yokujin Yoshioka's (one designer I love to watch) design for Moroso called the "Memory Chair" made from aluminium which responds to emotional, sustainable, innovative and distinctive issues in design..... but....!

via New York Times

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OUR STUDIO, OUR ROOTS & SOME CHEESE

Once upon a time we simply designed furniture but our world of design is constantly evolving - now we create more than just sofa's and chairs. attic 2 studio is a multi-discipline design studio and creative consultancy led by Designer and Creative Director, Angela Gidden MBE. Originally founded in 1993 and specialising in furniture design, attic 2 has become an established design consultancy with a collection of distinct portfolio's presenting the studio's innovative, sustainable, commercial, social, community, intelligent and instinctive design approach across furniture, product, fashion and diverse bespoke commissioned projects. Proud of our Welsh roots the studio lives in a converted old Victorian Cheese Factory in Cardiff's most vibrant creative hubs on the bustling west side.

OUR CULTURE & A BIT OF ROCK ‘N’ ROLL

We emerged in 1993. We've evolved & diversified. We love working in a highly collaborative, enterprising & energised way connecting & nurturing skills, experience & expertise adaptable to commissions & projects. Everything we do is driven by our 'Future-Thinking' sustainable philosophy & practices; our community-spirited culture & extremely hands-on grass-roots approach. We love our diverse mix of clients from manufacturers to retailers, architects, interior specifiers, T.V/media companies, leisure industry, corporate companies and Government to clients that are a little bit Rock and Roll. We are renowned for creating off-shoot projects - our Home-grown Portfolio. We're more than just guardians of what we call, Our Welsh Originated British Born Brands - attic 2 originals, Nomad & Nest, WonderCulture, the seed factory and Design Up Your Street – We’re kind of like proud parents!

OUR BEAUTIFUL RELATIONSHIP WITH THE ENVIRONMENT

Our "Future-Thinking" sustainable values are at the core of everything we do. We've been practicing environmental design since 1999. It's under our skin, it's our nature, it's what we call "Our Beautiful Relationship With The Environment". But that's not all we do! Whether we are designing a sofa or an exhibition showcase, a creative-thinking workshop, an event, or a T.V set, a fashion accessory or a wheelchair seat-system our solution is never one single idea but an evolution of many - it's what we call a "Family Thing". It's about creating unique concepts & solutions, it's about visualising the bigger picture. Our culture, our attitude and our creative process is simply to exceed our clients expectations, to inspire, to go beyond and 'squeeze the fresh commercial solutions out of the crazy ones'!

GET IN TOUCH

info[at]attic2.co.uk / 4 Severn Square, Canton, Cardiff, CF11 9DP, Wales, U.K / +44 (0) 29 2022 4365

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