Adain Avion - a Cultural Olympiad 2012 project

Following a collaboration on the design of Chapter Arts interior between Angela Gidden and Marc Rees under their Gidden+Rees i.d the creative partnership, the creative duo are embarking on an exciting project bringing together two Welsh brands - Nomad & Nest and Adain Avion.

The latter is the brainchild of Marc Rees who was selected to represent Wales in the Cultural Olympiad 2012. His Adain Avion project is a site specific touring community based performance that takes place inside the fuselage of a DC-9 which is being brought over from Spain. The AA brand has been created by one of our design associates Dylan Griffith of Smorgasbord (Amsterdam & Cardiff Agency). The project also includes the design of the travel accessories and in-flight merchandise including flight bags - retro style of course. This is where Angela comes in....... along with Nomad & Nest as the design, manufacturing and retail 'wing'.... excuse the pun!

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A SPECIAL CATALOGUE

Life is full of coincidences - we are producing some furniture for a private client who happens to collect Brynmawr furniture, so guess what I have in my sticky paws!?......

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A PAST EXPERIMENT

Today I'm delving deeper into past social and economic experiment - the Brynmawr Furniture Makers Ltd of the 1920's and 30's...... a project that continues to inspire, intrigue and surprise me. It's also a sad stark reminder that once upon a time and not too long ago when I joined the Furniture industry in 1986 that not only did Wales have the biggest furniture manufacturer in the UK (Christie Tyler - & where I started) but it also this industry was one of the biggest employers in South Wales. Design can and must play a key role in the regeneration of this industry, its skill-base, it's out-put, its economic value and a sustainable manufacturing future for Wales...... I might well turn this into a 'provocation' when I give a talk at the ECONetwork event next week!

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